Souhila Keffi

Strategic Compensation Advisor and Coach, The Pay Edge

Women, Diversity and Inclusion | Negotiation, Gender Equality, Performance Management

Souhila Keffi

Biography

Souhila Keffi is a compensation expert and certified coach with 18 years of global HR and rewards experience across Paris, Hong Kong, and Singapore. She has advised organizations in finance, consulting, and tech on how to design pay strategies that support business performance while building trust and engagement.

Through her boutique advisory practice, The Pay Edge, Souhila works at the intersection of compensation and behavior — helping both individuals and companies approach pay conversations with clarity, fairness, and strategic intent.

She frequently delivers talks and workshops on salary negotiation, self-advocacy, and the psychology of asking. Known for being practical, thought-provoking, and grounded in real-world insight, her sessions are often hosted by women’s networks and leadership communities.

Souhila also teaches at GoMasterCoach and lectures at NUS and ESCP on leadership and personal branding. Her approach blends strategic depth with emotional intelligence — helping people navigate the moments that shape careers, leadership, and culture.