Yasmine Khater is the founder of the Sales Story Method and host of the Sales Story Podcast. She helps leaders connect, stand out, and sell their ideas with confidence—while inspiring their teams, attracting clients, and accelerating business growth. For over a decade, Yasmine has trained senior leaders and sales teams across 75+ Fortune 500 companies and government agencies to craft persuasive stories and create powerful first impressions. With a background in psychology and communications, she blends science and storytelling to drive results. A self-described “armchair neuroscientist,” Yasmine studies how brain science can enhance sales. She currently serves as the lead researcher and Head Story Coach at Sales Story Method.
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