Joseph Baladi is a Ph.D. Student Lecturer at the University of Queensland and has extensive experience in business communications across multiple geographies: from Melbourne to Mexico City; from New York to Tokyo, and for the past 10 years, in Singapore covering all of Asia. He is the former CEO of Carlyle Brand Consultants and has been directly responsible for shaping or repositioning major SME and MNC brands: Millennium Hotels (Hong Leong Group); Crocodile International; Eu Yan Sang; National Health Care Group; Macau Grand Prix, HTL International, SINCERE Watch and many others.